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Local artist Kiera Alice Chard filmed her new music video at the Wellesley

Local singer songwriter Kiera Alice Chard and her friends took over the Wellesley cinema on Saturday to film an 80s inspired music video.

The video will accompany her debut single, Virtually Addicted, which is slated for a Summer release. On Saturday Kiera was filming cutaway footage for the bridge of the song - before heading off to Minehead to film at the suitably retro Merlin Arcade.

Kiera said: "This shot will be over the bridge of the song, we're going to do some cool shots of the cinema where people are watching a film but it's static, and I'm not paying attention at all. Then we're heading to Minehead to go to the arcades, the seafront and crazy gold and really just living our best 80s life in Minehead.

"I'm meant to be modern, whereas everyone else is in the 80s. So I thought if everyone else goes bright I'll be black and white and have a real contrast."

The video sees Kiera absorbed in social media as her surroundings revert to the 1980s
The video sees Kiera absorbed in social media as her surroundings revert to the 1980s (Tindle)

James Latus, of JBL Creative, was directing the video. He said: "It's really cool, we've been discussing this for a while, the idea of having an old 1930s cinema to play in is a lot of fun. It's a unique experience, we've got loads of people that are really keen and it's exciting working with Kiera."

Director James Latus orchestrated the scene before shooting it
Director James Latus orchestrated the scene before shooting it (Tindle)

Kiera and James had hoped to capture some drone shots of the cinema scene, before technical difficulties grounded the flying camera.

On Friday Kiera had been filming at the Wellington Arts Centre, and with the help of the Wellington Skaters put on an 80s roller disco. She said: "It was really good we got some good shots. There was one fall but nothing major."

Virtually Addicted will be available on Spotify, Apple Music and Youtube. You can follow Kiera on Youtube and Instagram @monskiwi and on Facebook @singerkiera.