THE Emporium in Mantle Street, Wellington, is set to help an organisation that works with lonely and isolated people as its charity of the year.

The shop will raise money for The Silver Line at events over the next 12 months and have collection boxes in the shop.

The Silver Line operates the only national, free, confidential helpline for lonely and isolated older people. It receives 10,000 calls a week and more than 68 per cent of calls are made during the night or at weekends.

Cato Cooper, co-owner of The Emporium, is pictured with The Silver Line collection tins.