A NEW range of garden products in a Wellington garden centre is being designed together with Jeremy Clarkson’s Diddly Squat Farm in an exclusive collaboration.

The three-year partnership with the renowned brand made famous by the television celebrity will develop a unique range of co-branded gardening products for sale across Blue Diamond-owned sites, including the Blackdown Garden Centre.

The products will be designed to capture the spirit and character that has made Diddly Squat Farm a household name with millions of fans across the UK.

The partnership combines Blue Diamond’s decades of horticultural expertise with Diddly Squat Farm’s authentic connection to British farming and rural life, creating new retail experiences for gardening enthusiasts and the farm’s fans alike.

Chief executive of Blue Diamond Garden Centres, Alan Roper, said: “This exclusive partnership brings together two brands united by a genuine passion for growing and an appreciation for the joy that growing brings.

"Diddly Squat Farm has captured the imagination of millions through its authenticity in portraying the challenges that British farmers face, while maintaining a sense of humour.

“Our customers share the same passion for growing and joy of outdoor spaces, and this collaboration gives us the opportunity to offer a truly distinctive range of products that reflect those qualities and the humour of Diddly Squat Farm.

“We are delighted to be bringing the spirit of Diddly Squat Farm to Blue Diamond Garden Centres.”

Co-founder of Diddly Squat Farm Shop, Lisa Hogan said: “We are thrilled to have found a partner as passionate about nature as we are and it has been an absolute pleasure getting to know the Blue Diamond team.

“I look forward to learning a lot more in the coming months as we spread the joy of Diddly Squat Farm around the country with our collaborative range of gardening products.”